Job Description
Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.
At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:
Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week
Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week
Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month
Onsite: daily onsite requirement based on the essential functions of the job
Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building
Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.
PURPOSE OF THE JOB
The SMS & Email Marketing Specialist will support the planning, execution, management and measurement of all SMS and email communications within Salesforce Marketing Cloud. This position requires a person to have technical skills and experience with SMS and email marketing services and have a keen sense of how to use marketing technologies to drive the organization's digital marketing programs forward. This role will regularly collaborate with multiple lines of business, digital teams, creative teams, data teams and other stakeholders to develop high-quality SMS and email campaigns and journeys that drive our audiences to take engage with multi-channel marketing campaigns. This position will have a pivotal role in growing our digital marketing capabilities and improving overall customer experience.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
Required Work Experience
Level 1 - 1 year experience in SMS and email marketing, SMS and email marketing technology, and relevant business experience
Level 2 - 2 years' experience in SMS and email marketing, SMS and email marketing technology, and relevant business experience
Level 3 - 3 years' experience in SMS and email marketing, SMS and email marketing technology, and relevant business experience
Required Education High-School Diploma or GED in general field of study
Required Licenses N/A
Required Certifications N/A
PREFERRED QUALIFICATIONS
Preferred Work Experience
Level 1 - 1 year health insurance or healthcare industry experience. 1 year client-side and/or marketing agency experience. Proficiency in HTML, CSS, AMPScript, SQL.
Level 2 - 2 years health insurance or healthcare industry experience. 2 years client-side and/or marketing agency experience. Proficiency in HTML, CSS, AMPScript, SQL.
Level 3 - 3 years health insurance or healthcare industry experience. 3 years client-side and/or marketing agency experience. Proficiency in HTML, CSS, AMPScript, SQL.
Preferred Education Bachelor's Degree in Marketing, Business, Communications, or related field of study
Preferred Licenses N/A
Preferred Certifications N/A
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES
LEVEL 1 Understands and utilizes all features and capabilities of Salesforce Marketing Cloud including developing personalized SMS and email messages, A/B testing, customer journeys, data extensions for delivery, automations, and campaign analytics.
Collaborate with marketing teams to build and deploy flawless digital communications to multiple marketing segments that drive audiences to engage with marketing materials and achieve desired behaviors.
Provide support to marketing segments by managing the technical execution of ad-hoc, transactional and journey-based SMS and email communications.
Deliver regular reporting and analysis of digital metrics and KPIs to help internal stakeholders understand campaign effectiveness and guide strategy of future digital campaigns.
Implement dynamic content in email content and behavioral triggers within journeys based on audience demographics and previous engagement that led to specific actions and measurable results for the campaign.
Proactively engage and coordinate activities with internal stakeholders responsible for the digital experience.
Maintain communications marketing calendar for each audience ensuring volume, frequency and cadence are optimized to achieve maximum engagement.
Maintain regulatory compliance across all digital campaigns/channels
Work under general supervision
LEVEL 2 Serve as a subject matter expert for SMS and email campaign building in Salesforce Marketing Cloud.
Consult with and provide strategic recommendations to marketing leaders to drive audience engagement based on the campaign goals and analytical insights.
Define and implement A/B or multivariate testing to optimize digital campaigns.
Work with technical resources from CRM and data teams to ensure segmented lists from multiple data sources is loaded accurately into Salesforce ecosystem.
Develop and program customer journeys for variety of campaigns that utilize demographic and engagement data to deploy SMS, email, and paid media that drives audiences towards a desired action.
Intermediate knowledge in HTML, CSS, AMPscript, and SQL for email and automations.
Work under intermittent supervision.
LEVEL 3 Design and build custom automation and solutions in Salesforce Marketing Cloud.
Work with technical resources from CRM and Data teams to define relationships between data systems and taking a hands-on approach to integrating data sources with Salesforce ecosystem and marketing technology applications owned by the Digital Marketing team.
Determine dynamic content strategy across email journeys through in-depth understanding of available fields in connected data systems, audience demographics, previous engagement and overall campaign goals, recommending specific action and measurable results
Advance knowledge in HTML/CSS
Advance knowledge in AMPscript, and SQL for email, automations, and integrating data with Salesforce ecosystem.
Work under minimal supervision.
ALL LEVELS Each progressive level includes the ability to perform the essential functions of any lower levels.
The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
Special events and meetings require evening and/or weekend availability.
Assist with other duties not detailed here to further enhance the success of the company's marketing efforts.
COMPETENCIES
REQUIRED COMPETENCIES
Required Job Skills Intermediate Microsoft Office skills - Word, Excel, and PowerPoint (Applies to All Levels)
Experience working in email marketing software (Applies to All Levels)
Experience working in SMS/Text software (Applies to All Levels)
Intermediate HTML/CSS knowledge (Applies to All Levels)
Intermediate reporting and analytical skills (Applies to All Levels)
Ability to use email and text software tools (Applies to All Levels)
Required Professional Competencies Work effectively with staff from all divisions (Applies to All Levels)
Advanced attention to detail (Applies to All Levels)
Manage projects effectively (Applies to All Levels)
Have strong organizational skills with quality (Applies to All Levels)
Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines (Applies to All Levels)
Display excellent professional and interpersonal skills (Applies to All Levels)
Support a positive professional work environment (Applies to All Levels)
Required Leadership Experience and Competencies Translate daily work into overall company goals and objectives (Applies to All Levels)
Work effectively with others from all divisions (Applies to All Levels)
Make decisions in a timely manner, sometime with incomplete information and under tight deadlines (Applies to All Levels)
Ability to prioritize tasks to ensure completion (Applies to All Levels)
PREFERRED COMPETENCIES
Preferred Job Skills Basic knowledge of the Arizona health insurance market
Excellent interpersonal skills
Advanced email marketing skills and best practices
Experience working in Salesforce Marketing Cloud
Preferred Professional Competencies Ability to manage complex projects
Create analysis of data sets
Preferred Leadership Experience and Competencies Ability to work well in a team environment
Ability to communicate with all levels of the organization
Our Commitment
AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.
Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply. Blue Cross Blue Shield of Arizona
Job Tags
Full time, Work experience placement, Weekend work, Afternoon shift,