Job Description

🙌 Your Mission

In 2022, Pakistan received $29.9bn in remittances and was the 5th largest recipient in the world. Starting with the US, your role will be to grow this nascent part of our business into a major revenue driver.

You will be working alongside our Head of Growth and Growth Team to deploy our marketing budget effectively and efficiently to drive growth. From community events to paid advertising to sponsorship deals, you will have the autonomy to develop strategy, execute, and deliver results.

🎯 Your Responsibilities in this Role

• Develop and execute growth initiatives that align with overall business goals.
• Manage an experiment or program of work end to end, from ideation to execution and analysis.
• Proactively check KPIs and metrics to critically assess performance against key objectives and drive tangible impact on business growth.
• Calculate risks and assess opportunities from multiple angles, including commercials.
• Effectively communicate, including project updates and customer problems, with timely and clear communication to brand ambassadors and customers.
• Collect, analyze, and interpret data to inform growth strategies, measure performance, and optimize tactics.
• Think outside the box, come up with creative solutions, and leverage available resources effectively.
• Identify and champion key customer pain points and challenges, documenting and presenting them to the business in an actionable way.
• Build strong and meaningful connections within the diaspora community, leveraging these relationships to drive growth initiatives and expand our reach.

🔥 Must-Have Requirements

• A clear vision on how to 10x your customer base and the ability to execute.
• A track record of finding innovative ways to approach customer acquisition.
• Dynamic problem-solving skills with the ability to think quickly and creatively in a growing and changing environment.
• High attention to detail while maintaining the ability to see the overall strategic picture.
• Solid understanding of testing approaches, including A/B testing.
• Experience in growth planning—research, forecasting, planning, execution, and performance analysis.
• Ability to take initiative and work autonomously—you can run with something from beginning to end.
• Strong relationship-building skills with customers and influential people within diaspora communities.

💪 Nice-to-Have Requirements

• A background in analytics, marketing, customer, or product.
• Experience scaling a product in a start-up.
• Experience with growth experimentation.
• A connection with the Pakistani diaspora.

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