Job Description

Company Overview Shriners Children's is a family that respects, supports, and values each other. We are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience defines us as leaders in pediatric specialty care for our children and their families. All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403 (b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected. Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law. Job Overview The Physician Liaison effectively plans, analyzes, and implements outreach efforts in the market area. The Physician Liaison develops and maintains relationships within the physician community to enhance lines of communication and build the referral base for Shriners Children's, and provides leadership with referral assessments to support strategic initiatives and identify opportunities and threats posed by competitive forces in the market area. The Liaison will continuously exemplify the mission, vision, values and customer service philosophy of Shriners Children's in job performance and in service to other persons throughout the organization. This position will require an estimate of 75% regional travel. This is a field-based position that may occasionally include overnight travel. This position will cover areas in North Carolina and occasionally surrounding states. Responsibilities Markets Shriners Children's directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growth. Maintains existing referring relationships through exceptional customer service, communication and retention related activities. Actively participates in regional and state professional organizations, attends, displays, and coordinates exhibits at associated events to generate leads. Maintains complete and comprehensive CRM record on existing and potential referring provider activity to increase effectiveness of communication and to serve as a basis for strategy development and new business opportunities. Establishes and meets outreach activity production goals, as set forth by Market Director, and documents trends, successes, and problems to assess and analyze yield, driving process improvement. Evaluates and identifies payer mix and contracted payor matches among current and potential referring physicians and explores opportunities to support referral efforts. Analyzes demographic and clinic activity linked to referring providers through Definitive Healthcare and Salesforce intelligence, to create strategic referral goals and determine outcomes and effectiveness. Collaborates with regional leadership, Marketing & Communications, and appropriate Shriners Children's corporate staff to provide a consistent and effective marketing program through distribution of marketing collateral, alignment with marketing campaigns and communication of intelligence from the field. Collaborates with other physician referral liaisons across the system to align on a standard process for referral management, eliminate duplicative work, and share best practices. Identifies areas in the referral loop for performance improvement and barriers to success Maintains accurate record of referring physician complaints/issues and works to ensure corrective action is taken and results reported to facility leadership and the impacted physician. Participates and confers with facility leadership and various departments (Intake, HIM, Medical Staff, etc.) on process improvement in support of increased physician satisfaction concerning the referral process from first contact through patient discharge. This is not an all-inclusive list of this job's responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned. Qualifications Minimum: Bachelor's Degree in marketing or related field Current Drivers License Experience with CRM/PRM tools and interpretation of market data 2+ years of Healthcare sales or marketing or 1+ year sales or marketing combined with 5+ years clinical background Preferred: 3+ years' successful experience in pharmaceutical/healthcare sales, marketing, or physician liaison experience with a proven track record of goal attainment in target markets with providers Experience in a hospital setting Bilingual English/Spanish Excellent interpersonal and written communication skills, ability to work independently, in a team environment, demonstrated time management, organization, problem solving and decision-making skills Strong relationship-building skills, persistence, flexibility, plus ability to efficiently and effectively manage multiple tasks and projects Shriners Children's

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