Job Description
As an SEO Specialist at Firm Media, your role is integral to our clients' digital marketing success. You will work closely with the SEO team to execute and optimize SEO campaigns, drive organic search traffic, and improve search engine rankings. Your expertise in SEO techniques and best practices will be essential in achieving client goals.
RESPONSIBILITIES:
Strategy Alignment and Implementation:
Adhere to the overarching strategy set forth by the SEO Manager regarding best practices for on-page and off-page SEO optimization.
Wordpress Expertise:
Enhance menus, plugins, website appearance and settings, and all the features that are relevant to optimizing content on the website.
Perform content migrations and arrange assets on a website according to the specifications of the site architecture.
Apply FM's proprietary customization recipe of settings that make a new site SEO friendly.
Citation Development:
Proficiency in managing citations across major platforms including Google Business Profile, Apple Maps, Bing, and Yelp.
Skilled in creating, merging, deleting, and making necessary alterations to citations on these top 4 platforms.
Effective management of client and location assets using BrightLocal for streamlined maintenance and optimization
Proficiency with SEO Tools
Proven capability with SEO applications such as Ahrefs, Google Search Console (GSC), Google Analytics 4 (GA4), and Screaming Frog.
Ability to leverage these tools to drive campaign performance and effectively communicate the results to clients.
Proficiency in On-Page, Off-Page, and Technical SEO:
Optimize website content, meta tags, and site structure for improved search engine visibility.
Conduct keyword research and analysis to guide content and on-page optimization.
Collaborate with content specialists to ensure SEO best practices in content alignment.
Perform routine content audits to identify optimization opportunities.
Implement link-building strategies to enhance domain authority and backlink profiles.
Identify and resolve technical SEO issues impacting website performance, working closely with the development team for implementation.
Character Attributes:
Positivity: Cultivate a positive and constructive work atmosphere that fosters collaboration and motivation.
Humility: Embrace a humble approach, valuing continuous learning and growth.
Accountability: Take ownership of your responsibilities and commitments.
Professionalism: Maintain a high level of professionalism in all interactions and communications.
Problem-Solving : Demonstrate effective problem-solving skills, proactively identifying and addressing SEO challenges with innovative solutions
Communication Skills: Effectively communicate SEO concepts, strategies, and results to non-technical stakeholders.
Qualifications:
Bachelor's degree in marketing, communications, or a related field is a plus.
Attention to detail and the ability to analyze data to make informed decisions.
Strong communication skills and a collaborative mindset.
Effective communication and client-facing skills.
Understanding of SEO terms and some experience.
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